Allen Onyia of Upscale Hype sits down with streetwear trailblazers and enthusiasts to discuss the fashion, business and  culture within the world of hype. Pull the thread and see what unravels when you take a deep dive Behind the Hype. #TheHype

The Hype is a streetwear competition series that puts the artistry and entrepreneurial hustle of ten visionary designers to the ultimate test as they create ready-to-wear pieces that balance art and commerce while remaining authentic to their vision. Hosted by Speedy Morman and featuring Co-Signers Offset, Bephie Birkett, and Marni Senofonte, this one-of-a-kind series promises to unveil the future of streetwear – and the next brand worthy of the hype.

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Behind The Hype | Interview with Kai Nguyen | HBO Max