Predictions of fuel demand's demise have been rampant for years, but the COVID-19 pandemic simulated what that scenario might look like. Retailers need to reflect and consider whether their business was prepared to thrive in this environment. Next time, it's unlikely they'll be thrown the life preserver of stock-up behavior and high fuel margins. Let's discuss the challenging headwinds—and potential ways that retailers might thrive in the coming decades.

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