A common excuse people have for not making content is that their interest is too niche and nobody will care about what they are saying. The reality is that everything started as a small niche. Some of the biggest interests today like hop-hop, video games, and sports all started as "niche content". Where it gets really interesting is you could be the person that takes it from niche to mainstream. Nothing will become popular without a dedicated and passionate group of people talking about it first.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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