Lincoln Lee Ming is a Malaysian social entrepreneur, biomedical science graduate from University College London, UK & founder of a social enterprise called Rice Inc., which seeks to combat the 26 million tons of rice wasted during production every year & help smallholder rice farmers break through the convoluted supply chain.

Highlights:
0:00 Dealing with Brexit
1:27 Getting a meeting with the top 5 caterer distribution service & meeting the Board
3:39 Impact of COVID on RICE Inc's operations
6:12 What keeps Lincoln going
7:31 Realising there was nothing else he would rather be doing
10:32 Legacy he wants to leave behind

🎙️Listen to the rest of Lincoln Lee’s episode: https://www.sothisismywhy.com/47

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WHO AM I:
I'm Ling Yah, a Malaysian lawyer & host/producer of the So This Is My Why, where I interview inspiring people about how they found their why, and their blueprint for turning that why into a reality. I’ve interviewed Olympians, Michelin-starred chefs, top entrepreneurs, VC founders, Hollywood actresses, and more.

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