Today we’re explaining why our 2010 Rolls-Royce Ghost, which new in cost $294,000 after options, could have been the ultimate family sedan. Unfortunately, trying to use a used Rolls-Royce Ghost as a daily driver family sedan isn’t quite the perfect experience we were hoping for because of one major downside - people think it’s something it isn’t.

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Our Rolls-Royce Ghost Broke ONE MONTH Into Ownership:    • Our Rolls-Royce Ghost Broke ONE MONTH...  
How Much the Rolls-Royce Ghost Costs to Own Monthly:    • Here’s How Much Our Rolls-Royce Ghost...  
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About this video: The Ghost was the company’s play at giving the market a more “affordable” car. It was designed to be the Phantom Owner’s Daily Driver as well as open Rolls-Royce up to more clientele in a lower tax bracket. And it worked brilliantly for them. The Ghost became known as the Rolls-Royce sedan you’d want to drive, rather than be driven around in. However, if you ask me, I’d be happy in either position. But I must not be in the tax bracket they’re referring to.

I believe that a used Rolls-Royce on paper should be a fantastic family sedan, capable of doing just about anything you could reasonably ask a sedan to do. But over the last few months, I’ve seen just now absurd trying to daily drive a used Rolls-Royce can actually be. So let’s talk about what makes this car near perfect but also what causes it to be one of the most hilarious family sedans possible.

To start, let’s talk about the single biggest upshot. You get to drive a car that - new - was worth nearly $300,000 for less than half the price. And it’s not like the daily driver industry has changed too much in the past 10 years. This car has nearly everything you could ask for short of autonomous driving... and bluetooth audio in the 2010 model. But they fixed that in 2011/12 models.

This is my first experience with radar cruise control, and I have to say, I love it. In fact, it’s something that I miss in every single other car we have. Highway driving is so much easier with it, and it feels like that’s where the Ghost belongs.

There’s also the topic of service. Now, most people would naturally assume that owning something like this after 11 years of it being on the road would be financially irresponsible. And frankly, if you buy a bad one out of warranty, it could be.

Another up-side to that, though, is that Rolls-Royce still offers warranties and service plans on some Ghosts. This one, for example, was an 11-year-old Ghost with 25k miles that was sold to us with 2 years of Provenance.

Add to that, the suspension is soft, comfortable, and overall some of the best I’ve ever experienced. This is a car you don’t mind going for a 3 hour drive in. It just feels like a short commute. It’s effortless, easy, and peaceful. It truly reminds me of old 80s & 90s land yachts that were built for eating the miles.

But it’s not all roses and daisies when it comes to trying to daily drive a used Rolls-Royce. So now, let’s talk about why it may not actually be the ultimate daily family sedan.

There’s the big one - depreciation. You see, while that warranty may be unlimited mileage, and while that service plan may last you two years no matter how much you drive, you can’t avoid the inevitable loss of money.

This thing also draws so much attention that it is near undriveable in smaller towns and cities. In Miami, LA, London, or Manhattan where people have REAL money, this car is just a Lincoln Town Car. In a smaller city, it tends to stand out... a lot.

And I don’t mean, oh sometimes someone takes a photo. No, that’s what happens in the Aston. Occasionally on a drive, someone smiles and takes a photo of the CAR. But that’s rare, and usually it’s just a car guy who thinks its neat to see one or wants to post it to VinWiki.

And so with that, while I would love to say the Ghost is the PERFECT, ULTIMATE, DREAM daily driver... it just isn’t it. A daily shouldn’t stress you out. It shouldn’t draw that much uncomfortable attention.

So if you’re looking for the constant attention, don’t mind talking to strangers, and don’t mind people asking you how much money you make ALL THE TIME, and want to stick out every where you go, it’s great!

However, if you’re wanting the perfect family sedan for $120k... it seems the S-Class is still the way to go sadly.

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