What is a unique selling proposition? In this video, we will cover how you can stand out amongst an ocean of businesses.
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Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.

Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different from another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.

That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.

Here is what we’ll cover in this video:
00:00 - Introduction: The Need for Differentiation in Business
00:55 - Tip #1: Creating a Unique Selling Proposition (USP)
01:06 - Detailed Explanation of USP
01:44 - Importance of a Holistic Approach to USP
02:02 - Significance of the Message in USP
02:22 - What a USP is NOT
02:54 - Examples of Strong USPs from Businesses
07:51 - Creating Your Own USP: Step-by-step Process
09:53 - USP: Defining Your Competitive Edge
10:34 - Recap and Conclusion
10:59 - Shopify's Free 14-Day Trial Offer
11:16 - Video End and Final Remarks

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► What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You https://bit.ly/2QpmY7Q

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