Have you ever streamed a show only for it to cut to an ad break and had to sit through the spinning wheel of death while waiting for the commercial to load? The culprit behind the delay likely had to do with how the ad was inserted into the show.

The fix for the issue is called server-side ad insertion, as Digiday senior media editor Tim Peterson explains in this video. For more on server-side ad insertion, check out this article on Digiday’s site: https://digiday.com/media/wtf-server-...

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