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In this episode of Apparel Success, Rob shares the DO'S and DONT'S of starting a clothing brand in 2024. We cover everything from your social media marketing strategy (TikTok & Instagram Reels), trademarking, website design, brand identity, influencer marketing, brand messaging, product development, manufacturing, and more!

This video is for anyone starting a clothing brand, clothing line, fashion brand, fashion line, t shirt business, streetwear brand, streetwear line, print on demand (POD), and beyond!

0:00 Intro
1:11 DON'T #1: Investing In Too Much Inventory
1:50 DON'T #2: Choosing A Bad Brand Name
2:57 DON'T #3: Trademarking Too Soon
4:37 DON'T #4: False Proof Of Concept
5:32 DON'T #5: Impatience & Lack Of Faith
6:34 DON'T #6: Wasting Money On Ads
7:27 DO #1: Use Shopify
8:11 DO #2: Build Brand Identity
9:02 DO #3: Use TikTok For Marketing
9:49 DO #4: DM Influencers & Celebrities
10:36 DO #5: Master Brand Messaging
11:30 DO #6: Consistency On Social Media
12:05 Apparel Success Mastermind