In this episode, Shachar Scott, the VP of Marketing at Meta Reality Labs shares insights on how Meta is aiming to democratize access to mixed reality experiences through products like the Quest headset and Ray-Ban Meta Smart Glasses. She discusses the potential for these technologies to enhance everything from fitness and entertainment to productivity and social interaction, as well as Meta's approach to building an open ecosystem of partnerships to drive innovation.

00:00 Cold Open
00:51 Weekly News Rundown
01:12 NFTNYC
03:20 Google Introduces VIDS
12:47 Are we at Ready Player One?
14:23 XR Experieinces
17:27 Meta Hardware
20:49 Additive Reality Should Touch All Senses
23:49 B2B Uses For XR
25:48 Meta x Apple
27:55 Brands Leveraging XR To Market
30:39 Brands In Immersive Space
38:38 Recap

Links mentioned from the podcast:
Google unveils Vids, an AI-powered video creation app for work: https://venturebeat.com/ai/google-vid...
Ray-Ban Meta Smart Glasses: https://www.meta.com/smart-glasses/sh...
Meta Quest VR Headsets: https://www.meta.com/quest/
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Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

#blockchain #cryptocurrency #digitalfinance #finance #bitcoin #crypto #web3 #branding #marketing

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