Will it hurt your Facebook ad campaigns to pause them over the Christmas period?

In this video I discuss the pros and cons of pausing your Facebook ad campaigns for Christmas.

There are a number of considerations, including:

• The Facebook ads learning phase
• Increased Facebook and Instagram user activity
• Different purchasing behaviour
• Facebook's ongoing campaign optimization process

If you are trying to work out whether or not to pause your Facebook ads over Christmas — this video will explain the pros and cons and how you should go about it.

#facebookadschristmas #facebookadslearningphase

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