Lauterbrunnen is NOT the most beautiful village of Switzerland. People keep praising this village being the most beautiful one in all of Switzerland, but in fact Lauterbrunnen is not. There are many more beautiful villages in Switzerland, Lauterbrunnen is just a favourite among tourists, many keep just repeating it. If Lauterbrunnen was the most beautiful village of Switzerland, people would be spending a lot more time in there, which they do not. There are many reasons why Lauterbrunnen is beautiful, but they are not enough to make it the number 1 among the beautiful villages. Lauterbrunnen is very touristy, in particular during Summer, the road is very busy, plenty of cars are passing and this makes Lauterbrunnen not to a tranquil village, which the winners of the yearly contest actually are. Lauterbrunnen was never voted the most beautiful Swiss village, even the locals do not claim their village being the most beautiful. Lauterbrunnen has a great hype and performs very well on Instagram, which makes it being a hotspot in Switzerland. Because most of the tourists do not visit many places in Switzerland, they end up saying Lauterbrunnen is the best village of Switzerland. There are many more. I do not say Lauterbrunnen is not beautiful, I love Lauterbrunnen, it’s a nice village but I came to the conclusion that it is clearly being overly hyped, the village itself is alright, the location at where the village is at however is fantastic.