Choosing the right rod is critical when you are fishing artificial lures.

My FAVORITE Bass Rods:
Ark Tharp Series - https://www.sportsmansoutfitters.com/...
Ark Invoker Pro - https://www.sportsmansoutfitters.com/...
Ark Cobb Series - https://www.sportsmansoutfitters.com/...

There are so many different rods out there on the market, so how do you know which rod to select when it comes to fishing a certain lure. This is very similar to choosing the right gold club on the golf course. Although you could hit the ball with any club, some are going to perform better under certain situations.

Likewise, you can cast most bass lures with the same rod, but selecting the right rod for each lure is going to allow you to work that bait better, as well as lose less fish, which is extremely important!