The fund-raising process can be a daunting one for first-time fund managers. It requires a target, a reasonable goal and a way to get there. In this edition of Perspectives, NAIC’s video series, Marene Jennings, Managing Director, Alternative Investments & Manager Selection (AIMS) for Goldman Sachs Asset Management, offers actionable advice for managers raising for that initial fund. Her guidance includes understanding that the process often takes longer than expected, setting up milestones and metrics to be able to measure success and being aggressive appropriately to move the conversation forward. AIMS provides diversified and customized portfolio solutions in addition to a range of advisory services.