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Cooley On Cars: Honda joins GM in the march toward in-dash commerce | Road to the Future


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Published on February 12, 2019
Honda Dream Drive pays you for driving. Dream Drive is a set of cloud services in the car, divided into one set for drivers and another that is relevant for passengers. The driver's side services include movie times & tickets from Atom Tickets, in-dash gas purchases at Chevron & Phillips 66 stations, food & drink orders at Coffee Bean & Tea Leaf or via Grubhub, and location sharing via Glympse, all paid for with a stored VISA, MasterCard or Paypal authorization. The passenger seat services are a little more inventive, including some form of mixed reality gameplay that is related to the vehicle's journey, original comics with Honda-exclusive story lines from DC Comics, media from Lego, as well as recommendations of interesting or useful things along your route from AAA. And, of course, there will be merchants whose stuff you can buy in a sort of virtual mall with points earned by driving your Honda. Read more on this from Brian Cooley -

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