To promote Cactus Plant Flea Market's fashionable, fast-food campaign, The Mill worked with Stink Films director Dan Streit, to create an almost entirely CG spot that indulges in the wacky, vibrant stylings of ‘90s McDonald’s ads and the artistry of Cactus Plant Flea Market’s designs. Speaking to LBB, Jimmy Bullard, creative director at The Mill, discusses how the team used AI to assist with concepting, realising the director’s specific vision and incorporating the designs of one of the hottest apparel companies around right now.

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