Investors Unscripted: Crisis Management
Mercury Mercury
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 Published On Jun 6, 2023

Crises come in many forms — from a security breach that threatens the stability of your company, to wider systemic risks that can quickly shift an entire industry or the startup ecosystem at large. These events usually hit unexpectedly, and require quick, nimble action anchored in thoughtful decision-making.

Listen to this conversation moderated by our own co-founder and CEO, Immad Akhund, where our panelists, Cassie Young (general partner at Primary Venture Partners), Amanda Duckworth (SVP of corporate reputation at Outcast), and Paul Levine (partner at Sapphire Ventures) share their thoughts on how founders can navigate crises — including how to fundraise in the wake of an unanticipated setback, how to lean on your investors in difficult times, and how strong communication and a foundation of trust can turn a crisis moment into a moment of opportunity.

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