“I’ve never been prouder of my son.”

My son has enjoyed disassembling and reassembling toy cars since his early childhood.
Now, he is developing a car with personalized space for each user!

Watch this special moment while one father learns how his son, a chassis system developer at Kia, is shaping the future of mobility with his work!

#Kia #CES2024 #PBV #PV1 #PV5 #FutureMobility
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Hyundai Motor Group includes Hyundai, Kia, GENESIS and more affiliates in other industries such as construction, steel, finance etc.

Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all.

For more information on Hyundai Motor Group, please see
https://www.hyundai.co.kr