"What Makes a Great Brand" with Joanna Lord at Startup Grind Global 2023
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 Published On Sep 28, 2023

Joanna is an Executive in Residence at Reforge and former CMO of Skyscanner, where she helped scale the company to over 100M users a month, led a global rebrand, and launched new product initiatives such as hotels, car hire, and sustainability initiatives. Prior to that, Joanna was CMO at ClassPass for four years leading Marketing, Brand, Creative, Product Marketing, and key strategic initiatives like pricing updates, corporate communications, a global rebrand, and market expansion strategy. She's a public board director, board advisor, angel investor and marketing consultant for a range of consumer companies across all stages, and a variety of categories.

This was filmed at our annual flagship Global Conference in Silicon Valley. Check out upcoming events near you and get involved with your local chapter at https://www.startupgrind.com.

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GLOBAL CONFERENCE: https://www.startupgrind.tech/confere...

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