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How TODD HIDO creates ATMOSPHERE

Todd Hido's photography connects with me on an emotional level. It makes me feel something. It triggers my imagination into inventing the narratives for these situations. With the absence of people, I place myself into the story. And this is why I think Hido’s work connects with so many people: because it invites us to create our own personal narrative.

Places we associate with activity are disconcerting when that activity is absent. While in films and TV shows, the fear is focussed on what we might find hiding around the next corner: the zombies, the monsters, the people whose intentions may not be in our best interest, I think this trope resonates so deeply with people for a slightly different reason. I think it taps into a fundamental fear many of us have of being truly alone.

Ultimately Todd Hido’s work connects with us because we make our own connection with it. The lack of clear, objective narrative in his imagery means we channel our own experience and feelings into it, and that has the potential to make a connection that feels profoundly strong and deep. For me, Hido has found the perfect balance of evoking a feeling that resonates with many people, while leaving the specifics of interpretation for the viewer to create themselves.


♫ Main Video Essay Music Score by Jamie Windsor (me) ♫

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