Named for one of America's most distinguished automobiles, the 1956 Chrysler Imperial Fashion Show captured the admiration of society leaders, celebrities, and business executives with its invitational previews in eleven of the nation's larger cities. The 1956 fashion show, coordinated by Vogue Magazine featured five of New York's most glamorous models of the time,. The show followed the unprecedented success of the Imperial Fashion Show in September of 1956.
The 1950s were a time of post-war economic boom and cultural optimism. Fashion reflected this newfound prosperity, with an emphasis on glamour, femininity, and luxury. The Chrysler Imperial with its sleek lines, powerful engine, and spacious interior, perfectly embodied this era's ideals. Chrysler recognized the power of fashion to promote its cars, and partnered with renowned designers like Virgil Exner to create iconic styles. Exner's "Forward Look" design philosophy, characterized by sweeping curves and jet-inspired elements, influenced both car design and fashion of the era.

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