Red Bull’s NEW RECIPE Will CHANGE Professional Cycling FOREVER

Red Bull acquiring a majority of the Bora-Hansgrohe cycling team is probably the biggest piece of the off-season news we’ve gotten this year. A top-tier global brand did not just enter the sport as a title sponsor, but actually became a team owner, which will have a huge impact on both the team and the sport. But how will Red Bull dipping their toes into the world of cycling affect the sport? And what changes can we expect in the near future?

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