Season 1 - Episode 35 - Rob Phaal

Dr Robert Phaal is a Director of Research in the Department of Engineering at the University of Cambridge, where he conducts research in strategic technology and innovation management. Interests focus on industrial emergence and the development of practical management tools and visual methods for supporting technology intensive innovation. A particular focus over the past 20 years has been the roadmapping approach, exploring the generalisation and efficient application of this and related techniques in many sectors and contexts. Rob has a mechanical engineering background, with a PhD in computational mechanics, and industrial experience in technical consulting, contract research and software development.

"Some of the best roadmaps are on the wall all the time where people naturally gravitate when they have a strategic discussion" - Rob Phaal

Timestamps
00:00 - Introduction
00:46 - What is the purpose of a roadmap?
01:30 - Who is the typical audience?
04:57 - What visual or styling elements do you like on your roadmap?
08:19 - Who owns and maintains the roadmap?
11:10 - Are there any roadmapping resources that you go to around roadmapping?
14:48 - How do vision, strategy and objectives link into the roadmap?
23:35 - What are the key elements of a roadmap?
25:20 - What is your preferred tool when it comes to roadmaps?
29:15 - What is the best practice when it comes to roadmaps?
32:40 - Whose advice do you listen to about roadmapping?
35:57 - If you had to distil your philosophy of roadmapping in just 1 or 2 sentences, what would it be?
38:27 - Is there anything about roadmapping that hasn't been asked?
38:35 - How do you help people and how can they get in touch?

Thanks for watching 👍

Be sure to check out Rob's links...
- Site: https://www.cambridgeroadmapping.net/
- Profile: https://www.ifm.eng.cam.ac.uk/people/...
- Linkedin:   / robert-phaal-b3ab9018  

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Phil Hornby and Justin Woods, Co-hosts and Co-creators of Talking Roadmaps
https://www.talkingroadmaps.com/

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