Dig Insights is a tech-enabled insights and strategy consultancy that helps clients with custom research needs across the innovation lifecycle. And when Dig Insights rebranded, its innovation insights platform — Upsiide — needed to feel harmonious with the new brand, but still maintain its own identity. Focus Lab CEO Bill Kenney chats with Dig Insights' VP of Marketing Meagan Healey about this unique challenge, our work together, and internal alignment.

Check out Dig Insights at diginsights.com

0:00 - Intro
4:46 - How did you know that it was time to rebrand?
8:47 - What were you looking for in a rebrand partner?
15:43 - What was the most challenging aspect of the rebrand?
21:56 - You worked with us on brand, and you worked with Craft & Crew on web. Did you find it challenging to work with two partners?
25:43 - What was the most rewarding aspect of the project?
30:17 - What has this new brand allowed you to do that you could not do before?
36:00 - Was there any other additional ROI?
40:01 - What advice would you give to someone considering a rebrand?


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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.


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