Episode 3 - SOMEBODY"S GOTTA DIE No album can be deemed classic without a supreme first track. Life After Death is a perfect example. “Somebody’s Gotta Die” is a master class on cinematic storytelling. The album’s initial track was only preceded by its author’s imaging, commandeered by world renowned photographers like Michael Lavine and Barron Claiborne. On episode 3 of Iconic Records we speak with both visual artists on the portraits attached to B.I.G.’s legacy. Then the brilliance of “Somebody’s Gotta Die” gets broken down by Mike B and the song’s producer Nasheim Myrick who gives us a never before told Biggie story that may make Salt & Pepa shoop today.

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The Notorious B.I.G. channel is the official YouTube home of The Notorious B.I.G. featuring his catalog of official music videos. The Notorious B.I.G. is widely recognized as one of the world’s most influential rappers and has sold more than 17 million albums in the U.S. alone. Before his murder in 1997, Christopher Wallace recorded two classic albums as The Notorious B.I.G. His debut Ready to Die arrived in 1994 and helped revitalize the East Coast rap scene with massive hits like “Big Poppa” and “Juicy.” Life After Death was released in March 1997 just weeks after he was shot and killed in Los Angeles. The record topped the U.S. album charts and featured the hits “Hypnotize” and “Mo Money Mo Problems.” It remains one of the few hip-hop albums to ever achieve Diamond certification from the RIAA.