How Temu Used the Super Bowl to Take Over America
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 Published On Jan 24, 2024

In 1984, something unexpected came across people’s TVs screens as they watched the Super Bowl. Droves of brainwashed people marched through an apocalyptic world. Some might have recognized it for being reminiscent of George Orwell’s popular novel, 1984. Talk about impeccable timing.

In this ad, the inspirational spark that would set these people free was something new, something different - Macintosh computers, freeing the brainwashed minds from IBM’s ubiquitous personal computers. The ad challenged the world to ‘Think Different’, Apple’s slogan that would define the brand in the coming decades.

If you watched the Super Bowl in 2023, you might have come across this ad from a company that seems to be in a position similar to Apple in 1984. The company, just like Apple, is in a position where it’s coming up against a giant in the industry. The ad, like Apple’s 1984, was designed to get customers to challenge the status quo. The ad featured the tagline “shop like a billionaires” and showcased high quality items at a price most would consider almost impossible.

This is how #temu 's Super Bowl Ad is disrupting an entire industry.

#shoptemu #temustyle #temubaes

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