SEO trust factors are a group of signals you can build to validate the trustworthiness of your site in Google's eye. By having enough amount of these signals, your site will benefit so much more from other SEO efforts such as link building and on-page SEO. Most importantly, it will also help your site be more resistant to Google algorithm updates.

In this video, I dived into what are trust factors, why you need them, and what are some of the trust factors you can build right now to help you rank higher on Google.

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