"How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Jen Zeszut of Goodles.com, makers of "stealthily healthy" mac n' cheese products.

In this episode, we talk about how to raise capital for a CPG startup, why she raised a $10M seed round to "launch big," how she recruited over 100 A-list celebrities to invest, tips for picking the RIGHT investor when you have many options, and much more.

Goodles most recently raised a $13M Series A led by L Catterton. Other investors include Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures.

Celebrity and strategic investors include Gal Gadot, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, David Grutman, Ilana Muhlstein, Marissa Hermer, Matt Rutler, Christina Aguilera, Mau y Ricky, and The Montaners.

How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $17 Billion since 2016. Create a free account at www.foundersuite.com.

If you are a VC or investment banker, check out our new platform, www.fundingstack.com