AMIRI opens a new standalone store on Greene Street in New York's SoHo, the city's most iconic retail and artistic destination, and one that encapsulates AMIRI’s core values.

Under direction from CEO and Creative Director Mike Amiri, the new store will employ familiar touchpoints found across the brand's Los Angeles flagship, with the differences in execution guided by the intention of always being site-specific.

In keeping with the character of the neighbourhood, a minimalist entrance welcomes visitors, retaining the building’s original white brick façade. Drawing on New York’s artistic heritage, a gallery-like atmosphere realises an intimate and welcoming environment. Inside, fluted concrete walls draw in maximum daylight, punctuated by suspended brushed stainless steel rails and solid wood shelving and podiums – creating a subtle dialogue between natural and industrial materials.

Follow @amirinewyork on Instagram for exclusive updates and store information.


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