"There are many challenges associated with the come up, but what Tremaine Emory (Founder, Denim Tears) has been through over the past few years is an entirely different story. From a lower aortic aneurysm to a controversial and extremely public departure from his role as Creative Director of Supreme - his near death experience brought unique lessons that are still applicable to even those who are just starting out.

On this episode, host Angelo Baque (Founder, Awake NY) and Tremaine discuss subduing the ego, trusting in your brand, and the moral responsibilities of being a storyteller.

This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. "

0:00 Intro
1:34 What has changed in the streetwear world over the last five years?
5:30 Collaborations with luxury brands
9:20 Tremaine’s near death experience
24:15 Angelo, Tremaine, V, the Native Tongues of Streetwear and the importance of storytelling with intention
34:07 Overcoming systemic racism in streetwear
36:52 Jerod Mayo and Robert Kraft press conference controversy
43:47 The one thing Tremaine would have done differently about his Supreme decision
52:44 Parting words

Executive Producer - Kyle Reyes
Director - Jon Fusco
Producer - Alejandra Zelaya, Jenny Fu
Director of Photography - Julius Ignacio
Gaffer - John Izarpate
Grip - Rick Lim
1st AC - Brian Nguyen
Set Design - Lucy Hislop
Production Assistant - Tealoni Butler
Editor - Jon Fusco

Special Thanks
Sarah Schecker
Sophie Schieli

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