About Email Marketing:

Be real with people. Make your emails different. Be personal and helpful. Offer your people of our list great Information!

Offer help and tips! Build trust before you go for the conversions. Offer people Free something like Knowledge or Books to get people to sign up to your list.

Over time your will build and build and your conversions will too. Treat your online business as if would a real business where you deal with people face to face. Put that little extra into what you do.

Try contacting others in your niche, research who have lists and contact them and get them to send your product or offer to their lists and give them someone extra for doing it. 50% of something is better than 100% of nothing.

Many have large lists over 100k + of people who have bought from them and that they have built relationships with. These people are more likely to buy.
Start relationship building!