For too long now TV chefs have tried to ‘impress’ with their food & style. But a ton of ingredients and a ton of steps just winds up with people saying they can’t cook. And it’s not that they can’t cook – it’s that they don’t because they think it’s too hard. Sam the Cooking Guy is an everyday guy (with 15 Emmys) in San Diego who has found a way to make cooking casually understandable. With no fancy equipment and by speaking English instead of ‘chef-speak,’ he is the everyman of cooking. Learn more about his journey to the kitchen and how he built his personal brand showing people how to cook easy, great food.