Sanjay Shenoy, a content marketing expert, dwells upon how content without context is useless and sometimes can be harmful with implications which are far-reaching than you think. To understand this, he takes us back in time to understand the evolution of information (content) creation, storage and transmission. His idea, although sounds counterproductive, might be where we are inadvertently headed to. He also talks about how you, as an individual or as an organisation can make content more impactful. Sanjay is an ace content marketer with 10+ years of experience in helping companies to grow through content marketing. He believes that understanding the audience is the key to delivering successful digital marketing campaigns and hopes to bring the same level of understanding into education to create a much deeper impact.

He is currently the co-founder of PixelTrack, a boutique digital marketing agency. He has worked with a multitude of startups to help them engage an audience online and also has trained and consulted Fortune 500 companies like Mercedes Benz, Nikon & more.

When he is not strategizing campaigns or writing or teaching, he loves to travel to unchartered terrains or play sports. He is currently co-authoring a book on digital marketing to reach a wider audience and create awareness about the potential of digital marketing. And he blogs at SanjayShenoy.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx