B. Grantham, Associate VP from French West Vaughan educates us on how to prepare and manage PR situations for everyday events as well as crisis level events.

"Crisis 101: Build The Ark Before You Hear The Thunder"
Triangle Marketing Club’s Monthly guest speaker event
August 30, 2016, 6 pm @ KnowledgeTree
3210 Hillsborough St. , Raleigh, NC
Hashtag: #twctonight


TRANSCRIPT

What I advise my clients to do is, if they're doing a Facebook Live broadcast, is to have another person – PR counsel, PR, somebody from the PR team... look at the questions that are coming across Facebook Live. I don't want that viewer to be distracted by the presenter trying to answer a thousand questions. Just pick a few, write it on a Sharpie, and slide it underneath the presenter's eye where he can look at it, and it will appear naturally, as opposed to jumping back and forth all over the place.