What’s the criminal psychological advantage of offering a cash reward and could the Moscow, Idaho PD not be catching the murderer because they refuse to offer one?

From the very start, the Moscow Police Department who are investigating the tragic murders of the four University of Idaho students in their small town of just 25 thousand refused to offer a cash reward for tips that lead to an arrest. When asked by the media, they claimed that a cash reward wasn’t necessary because they are already getting a lot of tips; however, is that the only advantage of offering a cash reward? Not at all, and it’s quite alarming that the Moscow PD apparently doesn’t understand this. However, their last murder case was 7 years ago, so they’re quite inexperienced in these types of crimes. Although it is true that they will receive more tips in general when a cash reward is offered, but can you think of any other benefit of offering a cash reward?

It increases the likelihood that a friend, girlfriend, ex-girlfriend, spouse, family member, or acquaintance will turn on the unidentified subject, unsub, to collect the big cash payout. Those are the breakthrough tips that the Moscow PD is not currently getting. As much we all naturally want to think that this unidentified subject, unsub, is a total loner who crawled up from the darkness of his cave to commit these crimes that’s likely not true at all. The unsub has friends, acquaintances, family, extended family, co-workers, and possibly even a love interest, all people who may be given extra encouragement to tip him off if a large sum of money becomes available to them. It’s natural for loyalty to waiver when money is involved. If a cash reward is offered, Moscow PD will start to get more tips like, hey my boyfriend was out the night of those murders, he’s been acting weird lately, he’s obsessed with this case, and he lives not too far away from there. Those are the tips that the Moscow PD is currently missing. Do you remember how Ted Bundy was initially found? It was actually his own fiancé who initially turned him in.

Cash rewards do much more than just provide more tips, cash rewards encourage better tips. $100,000 is a lot of money for pretty much anyone; therefore, it encourages loyalties to snap, and they only need one person in the unsub’s orbit to suggest it was them which will solve this case. Currently, the Moscow PD is not getting those better tips because they still refuse to offer a cash reward, since they seem to be ignorant, due to their inexperience, to understand the psychological power money has to sever “loyal” relationships.

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