Let's compare two email marketing platforms — Omnisend and Mailchimp.

Email Marketing is constantly growing and it's predicted to earn more than $7 trillion worldwide by 2025! Whether you're new to the marketing world, or a veteran searching for new platforms — you're in the right place.

=============================
✅ START FREE with Omnisend
=============================
⚡️No credit card required
⚡️Best for starting businesses
More than 100,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.
Check our features. It's FREE - Click here 👉 https://bit.ly/423iWRS

=============================
📒 CHECK THESE OUT
=============================
Omnisend Blog 💡 https://bit.ly/3LC2pyP

⚡️Not all email marketing platforms are equal. Download this guide to discover how to identify the right one for your business today and as you scale.
👉 https://www.omnisend.com/resources/li...


=============================
🕗 TIMESTAMP
=============================
0:00 - Intro
0:28 - Who uses each Platform
1:03 - Email Builder
1:49 - Collecting Subscribers
2:17 - Segmentations
3:25 - Automations
4:14 - Channels
5:00 - Suppor Options
6:10 - Price
7:12 - Conclusion
____________________________________________

#1 Email Builder. Both Mailchimp and Omnisend include email templates and a drag-and-drop composer. Visually, Mailchimp templates are very basic.
On the other hand, Omnisend provides professional, mobile-optimized templates to all users, even on the free plan without any limitations.

#2 Collecting Subscribers. Both Omnisend and Mailchimp have signup forms and landing pages to help you grow your subscriber list size, but where Omnisend stands out is with the number of options available, such as the wheel of fortune, ready-made and themed popups, onsite promotions, embedded forms, and a signup bar.

#3 Segmentations. Both Omnisend and Mailchimp segment their audience based on 3 categories: profile data, campaign activity, and purchases.
Omnisend can also segment based on engagement: website activity & tracking, and the best part is - segmentation is unlimited on any plan!

#4 Automations. Let’s say a user left the store without completing a purchase, there’s an automation that would send an email for this specific situation. This puts your sales on autopilot so all targeting emails happen whether you’re at your computer or fast asleep.
While Mailchimp does offer automation, it’s limited to basic actions. In comparison, Omnisend offers more advanced automation such as browse, product and cart abandonment, welcome series, post-purchase follow-ups, and cross-sells and the visual interface shows a clearer breakdown.

#5 Channels. Let’s get obvious out of the way - both Mailchimp and Omnisend have Email channels. Now, where it gets interesting is that you can also sync your audience list with Facebook and Google ad accounts.
Omnisend stands out with its robust segmentation that helps you create specific audiences. Afterwards, you can upload that segment to ad platforms and create lookalike audiences so that your ads perform better. Additionally, Omnisend has SMS and push notifications channels, all within one automated workflow, and all those features are available on all plans, including the free version.

#6 Support Options. Mailchimp customer support raises concerns. Mailchimp’s free plan only has email support for the first 30 days. People, on various sites, are complaining about the lack of customer support. Things like you need to have a higher tier plan to get help or when something goes wrong, support is not there.

Omnisend has possibly the best customer support in the industry. They provide 24/7 live chat with a median response time of under 5 minutes, plus ongoing email support for users of all tiers, including those on the free plan. On top of that, at Omnisend you get a dedicated customer success manager with unlimited calls for customers paying at least $400/mo. And the best part is - Omnisend support is 24/7, meaning they don’t take breaks on weekends or holidays when customers really need help.

#7 Price. Mailchimp has four tiers: Free, Essentials, Standard, and Premium, while Omnisend has three: Free, Standard, and Pro.
The prices of both platforms are quite similar. The biggest difference is that Omnisend free plan still offers all the features. Whereas Mailchimp’s free plan has many limitations. It is also important to note that Mailchimp is charging for unsubscribed members while Omnisend does not, in fact, the platform provides you with a list-cleaning tool that improves senders' reputation and deliverability with warm-up plans, custom domains, and so on. To top it off, if your marketing strategy includes SMS campaigns, on Omnisend’s pro plan, you get free SMS equivalent to the price of the monthly plan.

#omnisend #mailchimp #emailmarketing