Atlassian is a 40 Billion dollar behemoth building collaboration tools including Jira, Confluence and Trello. Today, the company supports over 250,000 companies worldwide…

But a massive market also attracts lots of competition. Over the last few years we’ve seen Asana, Notion, Monday, Clickup, and dozens others come up fighting for market share.

On this episode, Cameron Deatsch, CRO at Atlassian shares how Atlassian built a robust ecosystem and an engaged community to not only help them drive exponential growth but also to build a massive moat.

Grab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth at https://FromGrassrootsToGreatness.com

Learn more at https://tractionconf.io

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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