Illustrator, educator, and design evangelist Kyle T. Webster is just like the rest of us: glued to screens and media throughout the day. But he’s recognized that his best creative ideas emerge when he’s relaxed, focused, and … bored. In his 99U talk, Kyle argues that we’ve lost the art of boredom, and thus the levels of creativity that it can nurture.

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99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.