Sky News host Rita Panahi has hit out at Meghan Markle and her latest business venture.

Ms Panahi labelling the Duchess of Sussex's newest business name American Riviera Orchard “pretentiously stupid”.

The Duchess of Sussex earlier this year reappeared on Instagram with the announcement of American Riviera Orchard, an account for the brand.

The new business venture is slated to be a lifestyle brand.

“A name so pretentiously stupid, one wonders whether she just typed fancy name for lifestyle website into Chat GPT,” Ms Panahi said.

“I can’t think of a more pretentious name,” she said.