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What is greenwashing?

Greenwashing is a type of marketing. It is a way to make products more appealing to customers who care about the environment.

When companies do things that are harmful to the environment while saying they care about climate change, this is called 'greenwashing'.

The International Consumer Protection Enforcement Network recently analysed 500 websites and found that up to 40% of environmentally friendly claims might be misleading customers.

This means that greenwashing is a common issue, but how do you spot it in the first place?

To find out more visit 👉 https://www.bbc.co.uk/newsround/58465027

For more on the Environment visit Newsround

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Climate change: Eat less meat to reach net zero, says report
👉 https://www.bbc.co.uk/newsround/51218555

Climate change: Carbon vacuums and kinetic pavements - five ways tech is fighting climate change
👉 https://www.bbc.co.uk/newsround/51388287

What is Newsround?

We have everything for an inquisitive mind – do you want to know what’s going on in the world? Complex stories explained in a way that makes sense to you? Well, you’re in the right place!

At Newsround we bring you news stories which are affecting you and hear your opinion, the latest trends, movie reviews and what you’re doing to help each other and the environment. Want top tips on the latest video games? Want to know more about what’s going on in the world of sport and music? Then you’re in the right place.

Why not sit back, enjoy and don’t forget to subscribe so you never miss one of our videos.

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