Shifting your company’s core roadmap — whether it’s to go after a new market segment or double down on an unanticipated value proposition — is rarely easy. But while making the decision to pivot can be tough, the process of nailing your pivot is even harder. It comes down to a careful balance of timing, strategy, self-awareness, and foresight — but done right, it can be a key ingredient in your company’s long-term success.

Join Saar Gur (general partner, CRV) as he chats with Hillary Lin (co-founder, Curio), Immad Akhund (co-founder & CEO, Mercury), and Max Mullen (co-founder, Instacart) for a virtual discussion, where they'll share expert insights about when startups should consider pivoting, how to pivot effectively, and how to best communicate the shift in focus with investors, employees, and users.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.