Elaboration Likelihood Model Explained: The Central and Peripheral Routes of Persuasion describes Petty and Cacioppo's Elaboration Likelihood Model proposed in 1986.
Dr. Uma Shankar Pandey discusses the peripheral and central routes in the the context of Elaboration Likelihood Model.

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0:00 Intro
1:45 Two Routes
3:14 Heuristics
4:43 Motivation
5: 43 Diagram
8:00 Elaboration