In Japan, there exists a culinary tradition that’s an absolute feast for the eyes — and for the eyes only. Called shokuhin sampuru, or “food sample,” this little-known yet remarkably detailed process creates delicious-looking food molded from silicone, crafted from resin, and colored with acrylic. In other words, it’s completely fake…and it’s also a multi-billion dollar industry.

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In this episode of “Made Here,” we’re taking you to the city of Shiki located in Saitama Prefecture, Japan to see Noriko Watanabe, founder of Fake Food Cooking, create a food model of a hamburger and fries.

See more of Noriko’s work: https://tinyurl.com/5dyhryne

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You Can’t Eat This Hamburger