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Apple recently introduced their new phones for 2020. Which, for the first time, include four different models. The iPhone 12 mini, iPhone 12, 12 Pro, and 12 Pro Max. Back in the early days, from the original iPhone to the iPhone 5, they only introduced one new model per year. But starting in 2012 with the 5s and 5c, Apple began releasing two iPhones. And in 2017, three new models. And their decision to release multiple iPhones has been met with some criticism. You’ll often find complaints on social media that buying an iPhone has become more confusing than ever. Since customers are forced to browse through several tiers of iPhone models with different features and prices, whereas Apple used to offer a one-size-fits-all solution that was much simpler for customers to understand. So in this video I’m going to explain why Apple went from releasing one iPhone per year to four.