WHEN TO GIVE UP ON A PROSPECT- Kevin Ray Ward
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 Published On Nov 2, 2023

What do you do when a lead you’ve been following up with finally lists their property with another agent (and they’ve now gone under contract)?

It’s important to maintain your relationships with these potential clients and not give up on them, even if they've chosen a different agent.

Here’s why…

One, there's a chance that the deal with the other agent might fall through, and the client would need a new agent. While the odds of this happening are not high, it's still a possibility, especially because many agents may not provide a great experience.

Even if the deal does close successfully with the other agent, you want to continue to communicate with these clients and build a relationship because, statistically, previous agents tend to disappear after the transaction.

Studies show that a high percentage of buyers and sellers claim they would use their previous agent again, but in reality, only a small fraction of them actually do. Mainly because the agent fails to stay in touch after the deal is closed.

You want to be the agent who maintains the relationship with these clients, even if you've never worked with them before… because real estate is a game of consistency, attrition, and endurance.

Many agents drop out over time, and due to various factors, and those who remain will have the opportunity to capture a significant share of the market.

So don’t give up on relationships, and keep in touch with leads who have chosen another agent, as they might become your clients in the future.

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Not sure the best way to get started? Follow the simple steps to hit the ground running.

Step #1 – Connect directly with Kevin on his personal Instagram to get your questions answered. Go to   / kevinwardnow   and DM him and get help with anything you're struggling with in your business.

Step #2 - If you're just starting out or struggling to get your business going, check out Kevin’s online courses: https://yesmasters.com/courses

Step #3 - If you're a full-time agent committed to massive growth in your business and want to hire Kevin as your coach, Find out your coaching options here:
https://yesmasters.com/coaching.

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