How scientific research is communicated really matters! Every day we make decisions about our health, our lives and our environment based on scientific information. How can we start to make communications an essential and routine part of the scientific process? Jo Filshie Browning is a communications coach dedicated to helping people understand the benefits of science and medicine. Over more than 25 years she has helped scientists and physicians speak with impact and authority about their work and her book ‘Scientifically Speaking: How to speak about your research with confidence and clarity’ is an Amazon best-seller. Jo began her career as a journalist before moving into communications, training and consultancy. She studied English at Oxford University and holds a Diploma in Public Relations and a Post Graduate Diploma in Science and Society. She’s trained more than 11,000 people across 43 countries and four continents. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx