TecHype is a groundbreaking series that cuts through the hype around emerging technologies to get to what matters. Each episode debunks misunderstandings around emerging tech, provides insight into benefits and risks, and identifies technical and policy strategies to harness the benefits while mitigating the risks of emerging technologies. This episode of TecHype features Prof. Hany Farid from UC Berkeley, a world-renowned expert in the analysis of digitally manipulated images. We take a deep dive into determining what a 'deepfake’ is and explore how these AI-generated images, videos, and audio can be used for both amusing and alarming purposes.

Farid highlights the increasing prevalence of deepfakes and their impact on society. From revolutionizing the entertainment industry, bolstering creativity, and championing advocacy campaigns to their use in impersonating public figures in ways that manipulate elections or personal contacts to commit fraud. The episode concludes with a discussion of targeted strategies that can be pursued to keep you safe from harmful deepfakes, such as digital watermarking and detection tools.

Brandie Nonnecke, PhD is the founding director of the CITRIS Policy Lab, headquartered at UC Berkeley. She is an associate research professor at the Goldman School of Public Policy (GSPP) where she directs the Tech Policy Initiative. Nonnecke is the director of Our Better Web, a program that supports empirical research, policy analysis, training, and engagement to address the rise of online harms. She serves as co-director at the Berkeley Center for Law and Technology at Berkeley Law and the UC Berkeley AI Policy Hub. Brandie is the host of TecHype, a groundbreaking video and audio series that debunks misunderstandings, evaluates the real benefits and risks, and explores effective technical and policy strategies to harness emerging technologies for good.

TecHype is co-produced by the CITRIS Policy Lab and the Goldman School of Public Policy at UC Berkeley.

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