Join Ron Zaras, former Hoonigan storyteller, and brand strategist, and all around swiss army knife as he reflects on his dynamic journey in automotive storytelling. Delve into his early influences, the challenges of modern storytelling, and Hoonigan's growth and film expansion. Gain insights into Gymkhana films, Ken Block's impact, and the legacy of Hoonigan. Ron also shares his thoughts on transitions within Hoonigan and offers a glimpse into his future plans, including collaborations with Leah Block and the exciting launch of 'The Drivers Era.' Subscribe for a deep dive into the world of automotive storytelling and the evolution of one of its prominent voices! 🚗🎥 #AutomotiveStorytelling #Hoonigan #Gymkhana #TheDriversEra

04:09 What Makes a Good Story

10:07 First Feature and Role at Zero to 60 Magazine

12:19The Influence of Skate Culture on Car Culture

15:37The Evolution of Hoonigan

22:36 The Growth of Hoonigan and the Creation of Daily Transmission

28:04 The Challenge of Constantly One-Upping Yourself

31:16 Struggling with the Creep of Controversial Content

38:01 Evolution of Gymkhana Films

41:38 Favorite Moments from Gymkhana Films

43:23 Ken Block's Impact and what Ken meant to Ron

48:05 Legacy of Hoonigan

51:28 Transition and Departures from Hoonigan

54:46 Never Peaking

59:27 Future Plans