While many have forgotten that it ever existed, and many people weren't even born before the last Packard rolled off the assembly line, it is a car that still excites the passion of car lovers around the world. To them, it will always be enough to cite Packard's once famous ad, "Ask the man who owns one." We'll see how this company’s autos became known as the "cars built by gentlemen for gentlemen." And learn how a quiet and confident disdain for typical marketing ballyhoo propelled Packard to the top of the luxury market before its demise in the 1950’s.

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Ref: EP 211