The biannual CMO Survey showed a rise in marketers' optimism, despite an inflation-induced slowdown in marketing spending, as well as increased adoption of artificial intelligence in marketing, ramped-up activism on hot-button issues, and uncertainty on investments in diversity, equity, and inclusion.

Professor Christine Moorman, the survey’s director, explained what these results mean for marketing trends in spending and strategy, including how marketers evaluate the impact of their actions on performance.

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