Yiying Lu, recognized among the "Fast Company Most Creative People in Business," shares her 15 years of creative journey in leveraging Colors & Typography for a global impact. Explore the genesis of the iconic "Twitter Fail Whale" that catapulted her Silicon Valley career and inspired tech companies worldwide. Discover the TEDx Talk-worthy journey of her passion project, crafting Dumpling 🥟 and Boba Tea 🧋 emojis. Learn how she overcame challenges, leading Disney's localized campaign, recruiting 100,000 in China, and localizing a global VC brand in India & Korea. Uncover her transformation of passion into education and business through collaboration on World Emoji Day with NTT, championing diversity, inclusion, and equity through the universal language of emojis.

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